V International Scientific and Practical Conference "Business Psychology: Theory and Practice"
Moscow, November 30 - December 1, 2018
The National Research University "Higher School of Economics", the Master Program "Psychology in Business", the Association of Business Psychologists of Russia, the University of Westminster (London), the Center for Business Psychological Studies and the Master's Program "Business-psychology" invite you to participate in the V International Science -practical conference "Business Psychology: Theory and Practice".
The Fifth Conference on Business Psychology continues the tradition of discussing business problems that can be solved with the involvement of psychological approaches and methods. The development of business in our country takes place in difficult circumstances. Today, in the context of economic stagnation and external sanctions, it becomes especially important to develop efficient, competitive industries, create new jobs, strengthen the positive image of entrepreneurship in society, and so on. Will entrepreneurs, business leaders find new resources for business development, benefit from the difficulties that the business faces? This largely depends on their ownership of business-psychological tools and technologies, which are aimed at improving the efficiency of organizations and people in business.
The purpose of the conference:
Exchange of ideas and experience, discussion of key tasks of modern business, solved at the expense of business-psychological tools and technologies.
Subject matter of the issues under discussion:
the psychological meaning of business processes in terms of different approaches and their application in practice;
the psychological content of business process management, the practice of working with leaders and organizations;
modern trajectories of professional development and self-improvement of managers and personnel of business organizations;
modern technologies to increase personal effectiveness and develop the personal potential of business owners;
existing experience in the implementation of research, diagnostic and consulting business-psychological projects at the level of the company's tactical and strategic goals;
business-psychological technologies for making optimal decisions in organizations;
competencies and skills of business psychologists necessary for effective management of organizational changes, creation and development of an effective organizational culture in the company;
business-psychological methods of analyzing consumer behavior, conducting marketing research, forming a brand, etc.
Entrepreneurs, consultants, coaches, managers and organizers of companies and organizations, students and teachers of universities are invited to participate.
The program includes:
Plenary reports, sectional presentations, master classes, round tables, which will be conducted by well-known experts of world level in the field of business psychology, management and organizational consulting, coaching, individual counseling, etc.
It is planned to publish a collection of abstracts (electronic version) and a collective monograph on the results of the conference.