IV International Scientific and Practical Conference "Business Psychology: Theory and Practice"
The fourth conference on business psychology continues the tradition of discussing business problems that can be solved with the involvement of psychological approaches and methods. The development of business in our country takes place in difficult conditions. Today, in the context of economic stagnation and external sanctions, the development of efficient, competitive industries, the creation of new jobs, the strengthening of a positive image of entrepreneurship in society, and so on becomes especially important. Will entrepreneurs, business leaders find new resources for business development, benefit from the difficulties that the business faces? This largely depends on their ownership of business-psychological tools and technologies, which are aimed at improving the efficiency of organizations and people in business.
The purpose of the conference:
Exchange of ideas and experience, discussion of key tasks of modern business, solved at the expense of business-psychological technologies.
Subject matter of the issues under discussion:
- The psychological meaning of business processes in terms of different approaches and their application in practice;
- Psychological content in the management of business processes, the practice of working with leaders and organizations;
- Modern trajectories of professional development and self-improvement of managers and personnel in business;
- The existing experience in the implementation of research, diagnostic and consulting projects at the level of the company's tactical and strategic goals;
- Business-psychological technologies for making optimal decisions in organizations;
- Competences and skills of business psychologists for effective management of organizational changes, creation and development of an effective organizational culture in the company;
- Business-psychological methods of analyzing consumer behavior, conducting marketing research, forming a brand, etc.
Participants:Entrepreneurs, consultants, coaches, managers and organizers of companies and organizations, students and teachers of universities are invited to participate.
Forms of activity:
plenary reports, section reports, master classes, round tables, which will be conducted by well-known experts of world level in the field of business psychology, organizational culture, management, development of leadership and management skills, etc.
The conference materials will be published on the conference website.
The list of accepted abstracts of papers and the conference program will be posted on the website before November 4, 2017.
Registration fee for:
Members of the Association of Business Psychologists 500 rubles
Nonmembers 1000 rubles