“Applied Cognitive Science” Summer School. How was it?
This year the 3d “Applied Cognitive Science” Summer School was held by our Lab. Unfortunately, we were forced to meet via online because of pandemic situation. Nonetheless, these conditions did not affect on shool program: it was intense and engaging.
Nevertheless, our school was, first of all, about where and how knowledge from cognitive psychology can be applied in business, in industry, and in marketing. Colleagues from JetBrains, a company engaged in the development of digital products for programmers, Maria Antropova and Yanina Ledovaya, spoke about why IT companies need “humanities” and cognitive psychologists. Alexey Gorin told us about the fashionable direction of neuromarketing and its wide opportunities, and Anna Shestakova, Director of HSE Center for Cognition & Decision Making, shared her view on how you can educate consumers and influence their preferences using neuromarketing technologies.
Speaking of learning, modern pedagogy increasingly takes into account the achievements of the cognitive sciences. It is impossible to ignore the results of studies of memory and thinking in the development of educational policy. During her lecture, Elena Rybina discussed the cognitive load theory which is one of the most influential theories at the intersection of cognitive science and education. Is it possible to control some interface with the "power of thought" using imaginary movements? It turns out that yes! Alex Ossadtchi, Director of HSE Centre for Bioelectric Interfaces, spoke about ideomotor interfaces. Olga Shcherbakova gave a lecture about how people understand humor and why they joke, and Almara Kulieva told us and clearly demonstrated how not to draw graphs based on the data obtained, otherwise colleagues will not understand what you wanted to say this.
Our school traditionally had two tracks, from which each participant had to choose one to study. We expected to have experienced guys in the UX field, so “Advanced UX Techniques and Usability Research” was suggested as one of the tracks. As part of this track, leading Russian usability specialists such as Natalia Sprogis, Anna Islamova, Alyona Kulikova, Olga Altabaeva, Maria Bilkova, Pavel Manakhov and Vyacheslav Ivanov shared their experience on a variety of topics. “Emotions and Cognition” track was an alternative to UX. Emotion studies play an increasing role in applied research since product developers are guided by user emotions. Dmitry Lyusin gave an introductory lecture about the role of academic science in the research of emotions, Olga Perepelkina devoted her lesson to affective computing that is the latest AI technologies that recognize human emotions, and Artemy Kotov introduced us to the design of artificial agents, simply robots capable of responding to human emotions as well as have your own.